By using self-service models, you can automate support for users, allowing your team to focus on building meaningful relationships with them rather than handling repetitive support requests. — Introducing the self-service model for B2B These days, most B2B SaaS companies use a self-service model as their new way of automating their business. This model has been used widely to simplify customers’ workflows in the competitive global marketplace. Furthermore, the self-service model eliminates manual and repetitive support requests, helping companies scale. …